Lenny Rachitsky: evaluation

Transcript context

…s to guide user to the next step. So have a very strong data foundation there. I would say. I think those are the main thing. And there are other things like your pricing need to be relatively simple. If your pricing is super complicated, they need to... Whenever they pick, for example, they try the product, they love it, they have a self-checkout flow, but in order to decide how much they need to pay, they need to send your sales some information, you need to do a quote, then that's broken, right? Or they're already confused about this process. So that is another kind of important thing as well. Cool. So just to summarize, I took notes on this kind of the things that you got to get. If you want to add a product led growth component, there needs to be something free and kind of self-serve that you can- ... growth component. There needs to be something free and kind of self-serve that you can just start using on your own. There needs to be a quick time to value, there needs to be a self-serve checkout experience. You need a data foundation. I really love the way you phrased it where one of the benefits of product growth is the data component that'll help you understand what to build on, how to monetize these folks. And then the last piece is pricing that's simple, that people understand. Yeah, yeah, yeah. Just imagine you are building, selling something on e-commerce side. You need all of this, right. Just in order for the B2B buyer to buy your software in PLG motion, you need to make all those available to him. It doesn't mean if you view this, it'll happen, again, right. That's the data experimentation. A lot of that need to be there to support a lot of iteration and make this work.…

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