Evidence receipt / evaluation
Published · transcript-backedBarbra Gago: evaluation
27 Oct 2022 Lenny's Podcast Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
“Actually, when I was there, it was more about people analytics platform or people intelligence platform because we were providing a deep set of data that companies didn't have before, but that category has since evolved as their go-to market has changed, as they've added new products to their platform and new features and things like that.”
Source trail
Everything needed to verify it.
- Speaker
- Barbra Gago
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 27 Oct 2022
- Publisher
- Lenny's Podcast
Transcript context
…Was that a good idea? I think so. The thing is it's like when you talk about ICP for how you're going to sell your product and really build a repeatable sales process to scale that piece of your business. And the more specific the thing is that you're selling initially, obviously you're going to have more relevant users. They're going to spread word of mouth, etc. You could always expand that scope later. The category can also evolve. You mentioned CultureAmp earlier. The category now is people experience. Actually, when I was there, it was more about people analytics platform or people intelligence platform because we were providing a deep set of data that companies didn't have before, but that category has since evolved as their go-to market has changed, as they've added new products to their platform and new features and things like that. To make it even more concrete for people, what are other examples of categories that come to mind that are either invented recently or just generally?…
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