Evidence receipt / belief
Published · transcript-backedRavi Mehta: belief
19 Jan 2023 Lenny's Podcast Building your product strategy stack | Ravi Mehta (Tinder, Facebook, Tripadvisor, Outpace)
“Another really interesting, I think, difference is the way that you market and grow for an early stage company is very different than how you might market or grow for a later stage company where you have much larger budgets.”
Source trail
Everything needed to verify it.
- Speaker
- Ravi Mehta
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 19 Jan 2023
- Publisher
- Lenny's Podcast
Transcript context
…That's a really interesting insight that you think you're building this huge network from a big company you're working at and it may not be the network you need when you want to start a company. Do you have any other pieces of advice for a founder that's like, "Hey, I want to start a company in the future in the next few years, let's say at Facebook or Google"? Any other things you think they could be doing now to set themselves up for success? I think it's important to plug into an early stage network as soon as possible. There's a bunch of different ways to do that today. There's communities that are focused on founder dating, there's communities focused on just being a place where founders can spend time. There's a great community of people in the indie hacker community and a few other related communities. And so I think it's important to connect with folks that are builders that are excited about entrepreneurship both on the development side and the operations side, as well as on the investment side. Connecting with angels and investors who are seeing what's happening within earlier stage companies. What are the things that are top of mind? What are the technology trends that people are really taking advantage of? Another really interesting, I think, difference is the way that you market and grow for an early stage company is very different than how you might market or grow for a later stage company where you have much larger budgets. And so the people that might be great at building out marketing campaigns at a larger company are going to be very different than the people who are more sort of earlier stage. More hackers that are looking at. There's these really interesting new channels of distribution that you can take advantage of or interesting techniques on TikTok or interesting SEO techniques that you can take advantage of. So it's really two different networks as well as two different bases of knowledge. And so I think it's important for people that want to eventually found something to work on fostering that network so that you can connect into that community at the moment that you're ready to make that leap. Are there any other specific communities that come to mind as places that either you found valuable or that you think are worth checking on for folks that are like, "Cool, indie hackers. I'll check that out"? Is there anything else that comes to mind as a really good place to spend some time right now?…
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