Jeff Bezos: recommendation

Transcript context

…Can you explain that because I love that metaphor? If you make the wrong decision, if it’s a two-way door decision, you pick a door, you walk out and you spend a little time there. It turns out to be the wrong decision, you can come back in and pick another door. Some decisions are so consequential and so important and so hard to reverse that they really are one-way door decisions. You go in that door, you’re not coming back. And those decisions have to be made very deliberately, very carefully. If you can think of yet another way to analyze the decision, you should slow down and do that. So when I was CEO of Amazon, I often found myself in the position of being the chief slow down officer because somebody would be bringing me a one-way door decision and I would say, “Okay, I can think of three more ways to analyze that. So let’s go do that because we are not going to be able to reverse this one easily. Maybe you can reverse it if it’s going to be very costly and very time-consuming. We really have to get this one right from the beginning.” And what happens, unfortunately, in companies, what can happen, is that you have a one-size-fits-all decision-making process where you end up using the heavyweight process on all decisions … For everything, yeah.…

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