Yuriy Timen: recommendation

Transcript context

…Wow. Super handy. On the onboarding point, what's your thoughts on investing in onboarding and that part foe of how often is that a fruitful area of investment? Almost always. A lot of my work is in that sort of a prosumer space. So the products tend to be more complex. Airtable, whimsical, Canva, InVideo. They're very robust products. And so it's very easy to get lost in their editors. I think what all of those companies are trying to do for their respective verticals and use cases is they're trying to democratize access to fades that previously you have to rely on professionals for. Maybe in the case of bayer team bot, it's your engineers. In the case of PM bot, it is professional graphic designers. In the case of a video, it's professional video editors. So when they're trying to democratize access, but they're also trying to make the products robust enough to be comparable to a professional great quality. And it's a very difficult place to play it, right? It's like, how do you make it simple enough where a nonprofessional can use it, but robust enough where they go and say, "Oh yeah, this is as good as if I would've hired a professional fill in the blank. " And that's where onboarding, sorry for the long answer. That's where onboarding is really, really important because there's such a huge difference between landing someone on that initial editor page, be it Airtable, Canva having that left to their own devices versus getting as much information or as much relevant information front and then customizing that landing experience for them. So that if they're there to do X and we know XYZ about them, we're able to guide them and not expose them to the robustness of the product all at once. So the short answer is almost all the time onboarding is a big opportunity. Awesome. That's what I was expecting to hear, to give folks some context. What's kind of an order magnitude that you've seen improvement on onboarding and maybe impact on a company improving onboarding.…

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