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Evidence receipt / uncertainty

Published · transcript-backed

Doug DeMuro: uncertainty

27 Jun 2023 Acquired Porsche (with Doug DeMuro)

“Volkswagens got out either like, we don't know what the hell to do with this thing.”

— Doug DeMuro

Source trail

Everything needed to verify it.

Speaker
Doug DeMuro
Attribution
Verified speaker
Claim type
uncertainty
Recorded
27 Jun 2023
Publisher
Acquired

Transcript context

…Was the Audi 5000 the thing that saved them and brought them back? On the contrary, actually, that car was the one that had the famous scandal in the United States, where the 60 minutes found that unintended acceleration, where it would accelerate, which turned out to be unfounded. But their reputation was severely damaged by that. That was this era. Audi needed to turn around. Volkswagens got out either like, we don't know what the hell to do with this thing. We got BMW and Mercedes, they're killing it. Piech comes in. This dude is good. This was such a mistake to force him out of Porsche. He turns around Audi and builds Audi into, Doug, like you said, the Audi we know today. He's so successful that in 1993, he gets promoted and becomes CEO of Volkswagen.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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