Doug DeMuro: evaluation

Transcript context

…Who designed it? It was a Mercedes car, so it was a Mercedes E class. A regular Mercedes sedan, but with a larger engine. Mercedes felt that having Porsche involved would give it some sportscar credibility, Porsche literally produced the car, and then Audi did the exact same thing. Audi needed more credibility because they were still a fledgling luxury car brand. They wanted to get into the sports realm because that's where a lot of money was being made. Audi came to Porsche and said, can you help us develop a car? And it was called the RS2. I actually had one, I just sold it last year. It was the station wagon. That was the conditions under which Porsche agreed to build the car. They said, we will do it, but we don't want to compete with our cars as a coupe, a sports car, so they built the station wagon, which essentially touched off the high performance station wagon thing, which Audi is still known for to this day more than almost any other thing. Porsche was so desperate, they even allowed Audi to license their name and put it on those cars. The RS2 had Porsche brakes that branded Porsche. The Porsche logo appears in the badge, like the literal emblem on the side of the car. Porsche was just like, yeah, fine, because it literally kept the lights on at Stuttgart, at Zuffenhausen. They're just mortgaging the brand.…

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