Lenny Rachitsky: belief

Transcript context

…100%, and it wasn't an easy decision because of course a lot of people in the company were really concerned about the brand image and, what are people doing and how do we revert this, that kind of thing. So, it was a bet that we made where we're just going to, "No, we're going to lean into it because that's what having this unique voice means. It's about getting it. It's about being part of something bigger. It's about connecting with people outside of just teaching them a word a day," or whatever it is. And with Latitud, I think we do that all the time in our newsletter and it's a lot of self-deprecating humor for Latinos and using expressions that could be almost offensive, but they're not in terms of Latinos only, but also the tech world, making fun of being a tech founder and the things that we do that we think are okay and it's just a lot of that where I think I would call it irreverent. It's a tough line, it's a lot easier to be, I think, a copywriter in a place that doesn't want to do that because the lines are a lot clearer and you don't have to take as many risks, but it's so less fun, which I think makes it so less fun for the user because people are used to getting emails from their banks with corporate lingo that you don't understand, but if they get an email from their bank that's funny, ironic, but also very informative, that's a bank email I'm going to read. I think that's a really good lesson. Part of this is just taking a risk. I think that's one of the big takeaways here is just take some risks. We had Lulu Cheng on the podcast who is a huge advocate of that. She is a PR comms person that's worked at Substack and Blizzard now, and that was her advice to people- Take risks?…

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