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Laura Schaffer: evaluation

9 Mar 2023 Lenny's Podcast Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)

“I will say Amplitude is a fantastic tool that I have used and I would've said that if I hadn't just joined Amplitude so I got to use it...”

— Laura Schaffer

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Everything needed to verify it.

Speaker
Laura Schaffer
Attribution
Verified speaker
Claim type
evaluation
Recorded
9 Mar 2023
Publisher
Lenny's Podcast

Transcript context

…That is cool. I've never heard that one. That is a really clever idea. What are five SaaS products that you use in your day-to-day work? Can't say Amplitude. I know, right? Still learning which ones we have here. But yeah, I'll just share the ones that I like a lot that I've used elsewhere. So one is Hotjar. Hot Jar [inaudible 01:14:44] also works. Just anything that allows you to put some quick little thing in front of customers, get that qualitative feedback we talked about. It's a critical, critical supplement to quantitative data to understand what's really causing the change or not causing the change [inaudible 01:14:58]. So that's important. I will say Amplitude is a fantastic tool that I have used and I would've said that if I hadn't just joined Amplitude so I got to use it... I know. I got to use it for the first time at Amplitude and it was awesome. So again, like asterisk, because I'm like working there now, but I do actually like it. And Slack, it's boring, everyone says Slack, but I just have to hand it to them. It makes life so much easier and just nod their way. And then Builder, which I'll also put in asterisk on that one, but I really want to serve this. A lot of people don't know about it and it's really helpful. I do advise them so I'm in their corner. But this is another one I also say would be a powerful one. I think a lot of team gets stuck. They're relying on too much in their engineers to make changes. Again, we talk about rapid experimentation, getting these out, out, out. And Builder makes it really easy for folks to do that. Also, a headless CMS, you can drag and drop headless CMS so they do make it easy for non-engineers to make changes. So especially if you're trying to figure out how to get around that 80% [inaudible 01:16:11] that I mentioned, this builder would be a good way. And then yeah, if you want one more, I'll give you Chat GPT, which is really boring and everyone's saying that, but I think I'll just say I don't have any crazy things to say about it except that I do think we all need to figure out how we pull that in to [inaudible 01:16:28] put people who don't do that are probably going to lose out or smart AI whatever bots. But that would be it for you, Lenny. But if you ask me in a few months after I've actually been an Amplitude for a bit, I'm sure I'd give you a different answer. That's a good time to plug lennybot.com. And I wrote a newsletter or Dan Shipper who created the bot wrote a newsletter post about how he built this thing. And so you could go ask me questions using the content of my newsletter as answers. And it's very cool. Lennybot.com or lennysbot.com.…

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