John Cutler: belief

Transcript context

…And let's just get used to that. And then two, this good reflection for me that I'm probably causing some damage with people reading a post on here's how Figma builds product. And then not adding a little bit of, maybe this won't work at your company. But maybe it can. And I talk about this a lot, this sort of I do believe there's sort of this fundamental attribution bias at play where people in these high performings don't acknowledge the amount that luck and inertia has been a part of what they're doing. And that the people in the big companies, or these not, these companies that believe that it's not the way that they can do that actually overestimate the kind of systemic drag in their organization and underestimate what can be possible. And you think about that, we do that a lot in just our lives in general. We see someone being really successful and we'll say, "Well, but my situation is this." And when things are working for us, we're like, "I'm a genius. I'm a genius doing this particular thing." When things work, we're competent. When things don't, it's like the system and everyone else's incompetence to be able to do it. So I do think that there's opportunities. I think there's another thing too, that there's a vast spectrum of companies. We paint some of these large enterprises on one end of the spectrum and then these other company, these modern product companies. But I brought up that plumbing company in Australia. You meet these companies, you know what? Their revenue is literally 50 startups. They are not doing bad. They are not doing bad. And you know what? They're actually doing interesting things. One of Amplitude's customers, Anheuser-Busch has this thing called BEES. And BEES is basically a liquor distribution app. And it's literally one of the biggest B2B companies in the world. And you know what? Anheuser-Busch, it's like what? We're going to distribute beer because the pandemic. And so we're going to have, and I think actually they started to become more even used for logistics. You're a bodega in one of those countries, you can order beer for doing it. So I think that we tend to kind of paint this world of, there's the big smoke companies and then there's the fast nimble companies, but there's everything in between. Another example is a lot of tech companies started 2000 to 2008, kind of are on their third or fourth act at the moment, second or third or fourth act, bought a lot of companies, they're trying to absorb them. They might be trying a product-led growth motion by spanning all the different acquisitions they had. You know what? They are on top of their game. This is not a slouch company, but it's really hard for them to do that. Or we at Amplitude, we'd have a lot of, not old FinTech, but not newest companies. They're printing money and they're just embracing this particular thing. And then compare that to, I did a big Northstar session or more of a coaching session at NewBank in Brazil when there was just 15 people in a room and now they're massive. So I think that we tend to paint things as a form of modern product adoption. ession or more of a coaching session at NewBank in Brazil when there was just 15 people in a room and now they're massive. So I think that we tend to paint things as a form of modern product adoption. There's the high performing companies and the low performing companies when in fact there's just a whole plethora and diversity of different companies riding different waves, adopting different things at different times. And many of them doing really wholesome, humble, good work, just dealing with their circumstances at the particular time. So I think everyone should absolutely know how Figma works, for example. And then we need to try to boost the stories of Angela and her team or some of these companies that you'd never even expect. There's a company here in Santa Barbara that's like, they do refrigeration, use AI to refrigerate industrial facilities. And Carrie, who's the leader there, that company is one of the best leaders I know. And Jesse, who's one of the founders is Harvard PhD student who understands AI doing these things. And I actually would encourage a lot of PMs to think about, look, especially in this economy, what are these unsexy businesses that are kicking butt and small here, it's in sunny Santa Barbara? So I don't know. I think that there's a lot more diversity than just the high performing, low performing spectrum. There's just a whole universe of fun companies out there.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.