Ivanka Trump: belief

Transcript context

…I don’t know if it’s possible to articulate, but can you speak to the process you go through from idea to the final thing, what you go through to bring an idea to life? So not being a designer, and this was true in real estate as well, I was never the architect, so I didn’t necessarily have the pen. And in fashion, the same way. I was kind of like a conductor. I knew what I liked and didn’t like, and I think that’s really important and that became honed for me over time. So I would have to sit a lot longer with something earlier on than later when I had more refined my aesthetic point of view. And so I think first of all, you have to have a pretty strong sense of what resonates with you. And then in the case of my fashion business, as it grew and became quite a large business and I had so many different categories, everything had to work together. So I had individual partners for each category, but if we were selling at Neiman Marcus, we couldn’t have a pair of shoes that didn’t relate to a dress, that didn’t relate to a pair of sunglasses and handbags all on the same floor. So in the beginning, it was much more collaborative. As time passed, I really sort of took the point on deciding, this is the aesthetic for the season, these are the colors we’re going to use, these are fabrics, and then working with our partners on the execution of that. But I needed to create an overlay that allowed for cohesion as the collection grew. And that was actually really fun for me because that was a little different. I was typically initially responding to things that were put in front of me, and towards the end it was my partners who were responding to the things that myself and my team… But I always wanted to bring the best talent in. So I was hiring great designers and printmakers and copywriters. And so I had this almost like… That conductor analogy. I had this incredible group of, in this case, women assembled who had very strong points of view themselves and it created a great team. So yeah, I mean, great team is really sort of essential. It’s the essential thing behind any successful story.…

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