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…Yeah, but later, later left or got, I think, laid off, laid off. Yeah, I think the whole product team got laid off. She was a product manager, director. But yeah, like we left before that. And then we're like, oh, my God, things are different now. You know, I think this is we really started working on again right before ChatGPT came out. But we had an app version and we kind of were trying different things around it. And then, you know, ultimately, it was clear that, like, there were some limitations we can go on, like a good question to ask any wearable company is like, why isn't this an app? Yes. Yeah. Because like. Because we tried the app at the beginning. Yeah. Like the idea that it could be more of a and B comes from ambient. So like if it was more kind of just around you all the time and less about you having to go open the app and do the effort to, like, enter in data that led us down the path of hardware. Yeah. Because the sensors on this are microphones. So it's capturing and understanding audio. We started actually our first hardware with a vision component, too. And we can talk about why we're not doing that right now. But if you wanted to, like, have a continuous understanding of audio with your phone, it would monopolize your microphone. It would get interrupted by calls and you'd have to remember to turn it on. And like that little bit of friction is actually like a substantial barrier to, like, get your phone. It's like the experience of it just being with you all the time and like living alongside you. And so I think that that's like the key reason it's not an app. And in fact, we do have Apple Watch support. So anybody who has a watch, Apple Watch can use it right away without buying any hardware. Because we worked really hard to make a version for the watch that can run in the background, not super drain your battery. But even with the watch, there's still friction because you have to remember to turn it on and it still gets interrupted if somebody calls you. And you have to remember to. We send a notification, but you still have to go back and turn it on because it's just the way watchOS works. One of the things that we are seeing from our Apple Watch users, like I love the Apple Watch integration. One of the things that we are seeing is that people, they start using it from Apple Watch and after a couple of days they buy the B because they just like to wear it. Yeah, we're seeing. That's something that like they're learning and it's really cool. Yeah. start using it from Apple Watch and after a couple of days they buy the B because they just like to wear it. Yeah, we're seeing. That's something that like they're learning and it's really cool. Yeah. I mean, I think like fundamentally we like to think that like a personal AI is like the mission. And it's more about like the understanding. Connecting the dots, making use of the data to provide some value. And the hardware is like the ears of the AI. It's not like integrating like the incoming sensor data. And that's really what we focus on. And like the hardware is, you know, if we can do it well and have a great experience on the Apple Watch like that, that's just great. I mean, but there's just some platform restrictions that like existing hardware makes it hard to provide that experience. Yeah. What do people do in like two or three days that then convinces them to buy it? They buy the product. This feels like a product where like after you use it for a while, you have enough data to start to get a lot of insights. But it sounds like maybe there's also like a short term.…

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