Lenny Rachitsky: belief

Transcript context

…Yeah, that's true. I actually hadn't really put that part together, but I think some of the reason we've done it this way is because we don't have the bandwidth to action everything. So, we have this backlog that we maintain to make sure that when we do take it on, we're pretty set up for success. Yeah, it's interesting. I think a lot of companies are starting to realize that they can build better products and move faster with fewer teams. I want to move in a different direction and talk a bit about how you actually think about building new products. Something that I've heard from you is that you have a systemized way of being creative, which I think is a dream for a lot of people's. It's like how do I be more creative? How do I think of new innovative concepts? You have a really interesting process for how you do this. Can you talk about it? Yeah, totally. I think when people talk about being creative, a lot of times what they have a problem with is extrapolating. They can see the stuff that's right in front of them, but what about two or three steps down the line? And then it's just like, "Well, there's just so much possibility. I don't know what direction to go." So, the way that we try to do it is we ask a question which is like, "Okay, how extreme can you take it? You're designing a product. You're trying to come up with a solution. What's the most outrageous version of this along some trait?" I don't know if you guys did this at Airbnb, but I think Brian Chesky talks about like, "What's the 11-star experience?" Is that a thing you guys did?…

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