Chris Hutchins: preference

Transcript context

…Very similar experience in many ways across a lot of the things that you said. Something that you did mention that you shared previously with me is, and this is advice that I've thought about a lot, is you should be somebody's favorite podcast. That's like a sign that you're doing something right. Can you expand on that? There's this whole idea of your build your 1000 true fans. And I think anytime you're creating something in the world, you want people to be your advocates for it because those are the people that are going to share it. Those are the people that are going to write the reviews, those are the people that are going to send you the ideas. Those are the people that are ultimately, when you make a call-out on a podcast like, "Hey, I'm looking for someone to help build this company or this enterprise." That are going to reach out and want to work for you. I find it so valuable to build that relationship with people. And it's even more valuable with podcasting because podcasting is such an intimate medium. You're in someone's ear and they're actively listening to you while they're going about their life. They're going on a walk, they're [inaudible 00:35:52], but you're right there. And I get so many emails, they're like, "Ah, I feel like I'm just sitting on the couch with you while you're talking to me." And you create this really close relationship and the more you can create for those people and be their favorite time of the day, their favorite thing. Someone once told me, "Make sure you're consistent with the time you release because you'll get people that are like, "It's Wednesday morning, where's my episode? This is how I... It's become a ritual in my life."" And so, I don't know. I just think it's so valuable to build that early kind of excited user base and those 1000 true fans that I always try to put something out that's someone's favorite. And I actually surveyed the audience about 50 episodes in and ask, "Which was your favorite episode?" And every episode except one was someone's favorite. There's one episode that, no one's favorite. So I'm still waiting. Maybe next time I survey someone will be like, "No. No, that one was my favorite." But every other episode of 50 episodes was someone's favorite. And it was like the coolest feeling knowing that every episode was someone's favorite. That's exactly what happens with my newsletter. I get a reply with every newsletter and someone's like, "This is my favorite one yet." Okay, somebody really likes this one. It's so interesting.…

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