Zoelle Egner: recommendation

Transcript context

…Are you hiring? Or on the flip side, are you looking for a new opportunity? Well, either way, check out lennysjobs.com/talent. If you're a hiring manager, you can sign up and get access to hundreds of hand curated people who are open to new opportunities. Thousands of people apply to join this collective, and I personally review and accept just about 10% of them. You won't find a better place to hire product managers and growth leaders. Join almost 100 other companies who are actively hiring through this collective. And if you're looking around for a newer opportunity actively or passively join the collective, it's free. You can be anonymous and you can even hide yourself from specific companies. You can also leave any time and you'll only hear from companies that you want to hear from. Check out lennysjobs.com/talent. Following this thread a bit, my next question is, and this may be the answer, is when you think about Airtable's growth strategy, growth tactics over time, what would you say are one, or two, or three of the most impactful marketing or growth tactics that work best over time? And maybe billboards are one of them. I wouldn't say they were the highest ROI, but they're certainly one of the more interesting things that we did. They were useful, don't get me wrong. But I think maybe some other ones are more interesting. The boring answer that I will caveat this with is that one of the pieces of our acquisition playbook, it was very standard, that did work quite well, was some unconventionally targeted Facebook ads. That era is over. So don't expect that that is going to work for your B2B business now because that that's totally changed. And when you say unconventional, what do you mean?…

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