Likes Nobody Wants to Read Your Shit.

Transcript context

…Which is I don't think our relationship with our end users is reciprocal, which means when I wake up in the morning, all I'm thinking about is, "How can we make our products better for our end users?" When end users wake up in the morning, all they're thinking about is, "I have to do this at my job. I have many complexities, many problems in my life." And that's what occupies their mind all the time. They're not thinking about you, they're not thinking about your product. As much as that may be a hit to your ego. However, for those, and I'm talking about let's say Uber Rides, for those 15 minutes in the day when they do think about your product, that is your opportunity to absolutely dazzle them, give them an experience that they will not forget or it'll be so seamless for them that they don't have to think about. So next day when they're again going to work, they just open the Uber app just as muscle memory, but do not expect their life to be centered around your product. Their life is complex. All of our lives are complex. You are just trying to be a part of their lives. You're not trying to take over their lives. You never will. I love this advice. There's a book that I loved that is for writing and the title is Nobody Wants to Read Your Shit. Yes.…

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