Evidence receipt / evaluation
Published · transcript-backedBarbra Gago: evaluation
27 Oct 2022 Lenny's Podcast Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
“Exactly. It's interesting because I would say that if you're building a category as well, you can sometimes be selling into a category while you're still building the appetite for a different category, which is a nuance, which is all about where's the budget and how do customers describe their pain points?”
Source trail
Everything needed to verify it.
- Speaker
- Barbra Gago
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 27 Oct 2022
- Publisher
- Lenny's Podcast
Transcript context
…And then the category ends up, the way you use it is it's the way you pitch your product often. It's like the big part of the headline, part of the way you sell it. It's like you come back to this we're the leader in visual collaboration, for example, or that's how it practically ends up being used. Exactly. It's interesting because I would say that if you're building a category as well, you can sometimes be selling into a category while you're still building the appetite for a different category, which is a nuance, which is all about where's the budget and how do customers describe their pain points? This reminds me, I was just trying to pitch my podcast in this little dock I'm writing. And initially, I was like, "Oh, it's like a top hundred business podcast." And I'm like, "No, it's the number one product and growth podcast in the world," which is true, but I created my own category. How about that?…
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