Steve Ruiz: evaluation

Transcript context

…f my system, you know, let me start in January and just work on this. And so they said yes. And I quit working with Play and said, I'm going to go work on this little open source thing for six months. I have some contracting money in the bank. Let's drain the company account and do this. And that's not what happened. I went full time from a Wednesday on Thursday. I had a very large communications company say, Hey, we're moving a whiteboard that we've designed for specific touchscreen devices. We're moving that into the browser. It turns out people want to use the whiteboard on their phones and on their laptops and all that like they do with Miro. And so we need to make this thing that we wrote in C++ to be highly performant on these, you know, kind of tiny microcomputers that were part of these interactive touchscreen TVs. We have to make this work on the web and we don't think it's going to be good enough. We have to build from scratch. We don't have the team. Can we just build on what you're building? At the time, this thing wasn't open source, it was just sort of, but it was getting there And I'm like, yeah, sure. Like, give me like $75,000. I'll let you see the source code. I don't want to talk to you very often, you know, like I'm not working for you. I never want to see your code, but you can look at mine. And they said yes to that. And so I was, you know, funded for those first six months. And I got to work on this without having to feel bad about it. And I'd also eventually opened up tldraw to be like sponsorware that if you were sponsoring me on GitHub, you could access it, you know, in its kind of primitive state on tldraw.com. And it had like a couple hundred people join that way and sponsor me. So at one point, like my sponsorship was, you know, over $5,000 a month, which is not massive money, but it's like I wasn't doing anything different. So it was pretty good. That's a kind of a passive thing. Anyway, I shipped it at the end of November 2021. And it was very popular. I just open source everything. It was just like, you know, the tldraw.com app, the library, the canvas, and it was organized in a certain way. It just made it all public. Everything was MIT, you know, let's just throw this out into the world and see where it goes. Well, it went pretty far. There was like number one on Hacker News for a while. It was like the top trending repo on GitHub. A lot of people, like 40,000 people showed up at tldraw.com to use it on that launch date, which was all good. Like so far, this was all within my same narrative of, okay, this is cool. I'll make this and then I'll go do something else afterwards. The thing that really surprised me was how many teams wanted to build on this. And they weren't like, they weren't building whiteboards. They weren't Miro competitors or Figma competitors. They were just like apps that you wouldn't expect to have infinite canvases inside of them and they wouldn't have built it except that I had suddenly made this very easy. etitors or Figma competitors. They were just like apps that you wouldn't expect to have infinite canvases inside of them and they wouldn't have built it except that I had suddenly made this very easy. And I had suddenly shrunk the development time of this like whiteboard like feature in their product from like three years and three people to three weeks and one person and not even one person just like no new developers, no new team, no new graphics experts, no computational geometry guys. Like, you know, we can do this. The canvas itself is like React all the way down. So even if you wanted to customize it, you'd just be writing React components and then a little bit more code on top. And so I was totally overwhelmed by inbound from companies who were like, I want to build this or I want to acquire you or I want to, I want you to build something for me. Or, you know, I want this in my app, you know, how do you help me or how can I do this? And people were shipping things also like within two weeks, three weeks, like production ready. Like people had taken this and run with it. And so the story that I started to get around tldraw was that like, OK, well, this is this is a cool little whiteboard, but it's also kind of like filling a gap that no one knew was there in the same way that like Mapbox or Google Maps, you know, provide maps for apps that would definitely not build maps themselves. Like maps are insanely hard, like your little local food delivery app like wouldn't just wouldn't have a map in it, you know, like easy. But it is a value add. If they can have it in there, then absolutely it is a value add. It's just completely impractical to do themselves. And what I learned talking to folks was that like every PM had used Miro or used Figma or used one of these other collaborative tools. And every creative product person was like, well, this is fun. Collaboration is fun. This canvas thing is pretty cool. Like, you know, why can't we put our CRM on the canvas or why can't we do our sales stuff here? Like we're already kind of using Miro for this. Like, why couldn't we give this to our customers as well? Like, why don't we build a product around this? And it was just a technical no until, you know, November 24th, 2021, when suddenly it was like a technical maybe and there was absolutely demand. So hence the, you know, I had to call Adobe and say, no, I'm not going to come in on Monday. Like it turned out that the best possible outcome of this happened and there's actually a company here. And then I went out and I raised a seed round from Lux in New York and Amplify in California and a whole bunch of really great angels, you know, on the story of, yeah, this is cool It's a good app, feels good. Companies want it. And, you know, by then I had almost $200,000 of sponsorship, you know, and people were just signing up and signing up because there was no way to even be a customer. You're not saying 200k a month.…

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