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Published · transcript-backed

Doug DeMuro: evaluation

27 Jun 2023 Acquired Porsche (with Doug DeMuro)

“Porsche, previous to this, had all been rear engines, the 911, the 356, so this was a mid-engine, which was starting to really take hold in the car world as the right design because the engine in the middle is really the perfect balance.”

— Doug DeMuro

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Everything needed to verify it.

Speaker
Doug DeMuro
Attribution
Verified speaker
Claim type
evaluation
Recorded
27 Jun 2023
Publisher
Acquired

Transcript context

…If history were a straight line, what you were saying would come to pass. Unfortunately, it's not a straight line or fortunately for drama on our show. You're absolutely right. The 914 goes on to be a huge success. It sells way more units than the 911, which was the whole strategy. Porsche is cool with this. They're like, great, we're making our profits on the more expensive 911. We've segmented out our market. The 914 is the entry level Porsche. It sells 100,000 units in the eight years that it's on the market. I think it really shows. Doug, you can comment on this. There is also a market for mid-engine Roadsters, including the one sitting behind us, regardless of price. These are pretty amazing sports cars. Yeah. Porsche, previous to this, had all been rear engines, the 911, the 356, so this was a mid-engine, which was starting to really take hold in the car world as the right design because the engine in the middle is really the perfect balance. You can put the engine right in the center of the car, and it gives you perfect weight distribution. When I was talking about sports cars, in my mind, God intended sports cars to be mid-engined. It's more difficult. The engineering is more difficult than front engine. Rear engine is just insane, but Porsche made it work. They're always been great at that. But mid-engined is how it should be. When you say mid, this basically means that it's still obviously behind where the passenger sit but in front of the rear axle?…

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