Maya Prohovnik: preference

Transcript context

…Reminds me of Airbnb Brian was a huge advocate on the host side of the product is like, you need to be a host, but many people couldn't because they didn't have a place that could be hosted. Is there anything you've learned about just how to make this a thing that actually works effectively, a way to operationalize this for people listening, they're like, "Oh, I should start encouraging my team to do?" I'm constantly reminding our team to do this. And then I think that also comes from the other people who are doing it. So we really elevate the people on our team who have their own podcasts, we help them tell their stories internally. Whenever we do an offsite or any team activity, we'll always incorporate podcast creation or some way of making sure everyone on the team is using the tools. I don't know, I think a lot of it just comes from, I'm so vocal about this stuff. The other night I was recording a podcast and I DMed one of the engineers on our team and told him about this tiny little iOS bug and he was like, why are you DMing me about this at nine o'clock at night? I think I was also supposed to be on vacation, I can't remember. But then he got the bug fix the next day. And so I do think making that something that's really top of mind for the team that we do need to fix problems, that these things matter, I don't know. I always listen to the podcast that my team makes, so it's like I know they're going to get at least one listener. And then I think also I try, I think because I understand a big part of building tools for podcasters is understanding all the barriers to entry. It's actually a really difficult thing trying to get someone to put their voice out there, share their story, it's a really emotional journey. And so I feel like I've tried to turn some of the things that I've learned about podcasting into, I've never written it down, maybe I should, but I have a playbook that I'll tell people when they're considering making their own podcast. So it's just things like don't try and record by yourself, find a friend. That's a much easier way to get into it or don't follow a script because then you're going to feel really awkward and uncomfortable and not feel good about it afterwards. Or don't just record a test thing for 30 seconds and publish it because you have to make yourself feel the pain that we're trying to understand in our users. What's cool about that that could turn into just onboarding education, basically your experience of making a podcast informs how to help new podcasters become successful.…

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