Evidence receipt / belief
Published · transcript-backedZoelle Egner: belief
29 Jan 2023 Lenny's Podcast Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
“I would argue in retrospect, absolutely, yes, there were opportunities that were left on the table, but in early days you leave good opportunities because you have to focus on other things.”
Source trail
Everything needed to verify it.
- Speaker
- Zoelle Egner
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 29 Jan 2023
- Publisher
- Lenny's Podcast
Transcript context
…Do you think Airtable could have taken advantage of that top of funnel approach if they invested from an SEO perspective or do you think it wasn't an opportunity that worked? I think it could have been. We would've needed to hire more humans. Airtable was an incredibly lean team for a very, very long time. From 2015, when I joined, until 2017 or 2018, we had barely 50 people. It was small for many, many years and so we had to make really difficult choices about what to prioritize and what not to prioritize. Should we have hired more people and done more things? I would argue in retrospect, absolutely, yes, there were opportunities that were left on the table, but in early days you leave good opportunities because you have to focus on other things. Got it. And so a takeaway here is templates could be really useful for customer success versus SEO top of funnel. Right? That's-…
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