Uri Levine: commitment

Transcript context

…I should have said welcome back to the podcast, this is your second time here, which is a pretty rare feat. And the reason that you're back is, the first time we chatted in depth about your amazing book. I have it right here, Fall in Love with the Problem, Not the Solution. And you decided to re-release the book recently with a new chapter about something that every single founder is going to go through. You actually have this quote I'll read that I think is a good summary of why this is so important. "That building a startup is a journey from one crisis to the next." Let me just start with this question of why did you decide to add this chapter, why is it so important to update your book? End of the day, recent years have demonstrated major significant crisises throughout the world, from Covid to interest rate, to inflation, to wars. And then I realized that wait a minute, this is something that I haven't spoke about during my first book and it's time to write a new edition to that or a new chapter that will be added into the new release. And so this is about crisis. And in addition, my publisher told me that, "Oh, you should have a paperback, it's going to sell more and more people are going to read it because it's easier to read." So I do have the new edition already. There is?…

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