Nancy Duarte: preference

Transcript context

…Oh, wow. I know, I know. And we slipped in. When you talk about a product lifecycle, very early, everything was still bit mappy, was not attractive. Most people as users didn't know how to typeset, didn't know how to do columns, didn't know how to make in this tool at all. And there's about an 18 month window in the life cycle of the Macintosh where graphic designers refused to use it, refused. It's a toy, it's ugly, it's bit mapped. Nobody would do it, a font like that. We use Linotype. It was very, the snobby kind of, we won't touch it. And that's right when we entered right then went and checked out books at the library on type setting, we tried to figure out what we could do, what could we do with this tool, and then the rest was kind of history. And so that's how it started and the timing and just kind of pushing the tool that nobody was that interested in that we're in the design community. It was small adoption. So, that's interesting that it was cold emails basically are cold reach out just like, "Hey, we want to work with you." Yeah, that's an awesome [inaudible 00:11:42]-…

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