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Published · transcript-backed

Maya Prohovnik: belief

28 Sept 2023 Lenny's Podcast Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Spotify’s Head of Podcast Product)

“We're really focused on making sure that creators of all shapes and sizes can make a living off of their work. And then I think in general, we're working on so many cool things at Spotify to make podcasts a more interactive format, something that allows you to get to know your audience and connect with your fan base.”

— Maya Prohovnik

Source trail

Everything needed to verify it.

Speaker
Maya Prohovnik
Attribution
Verified speaker
Claim type
belief
Recorded
28 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…That's cool. Okay. Amazing. Okay. Maybe as an actual last question, what's happening in the future of the Spotify podcasting platform? Anything you want to share about where things are going? A lot of the things that I talked about at Stream on for anyone who saw that this year, I think are still very much our strategy. So I think for us in general, Spotify is really focused on making sure that we can... We have a massive audience, we have more than 500 million monthly active listeners. We want to help podcast creators reach that global audience, and so it's really important to us. I always tell my team the biggest problem that I want to solve for podcasters is discovery and audience growth, and I really think we can be the ones to do it, so I'm really excited about that. So discovery, monetization. We're really focused on making sure that creators of all shapes and sizes can make a living off of their work. And then I think in general, we're working on so many cool things at Spotify to make podcasts a more interactive format, something that allows you to get to know your audience and connect with your fan base. We talked about a couple features this past year. I definitely can't say anything specific, but what I can say is there is lots of really cool stuff coming next year that I'm very excited about. And I would say for anyone who wants to learn more, definitely sign up for Spotify for podcasters. It works whether you're hosted with Spotify or not, and you can start to get a sense of some of those features that we're opening up to everybody, but there's lots more cool stuff to come. Amazing, mysterious, and exciting. With that, we've reached our very exciting lightning round. Are you ready?…

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