Christian Idiodi: commitment

Transcript context

…So interesting. It basically kicks in this word of mouth flywheel that everyone's always looking for is how do I get people to talk about it. Build it for them, solve their problems, tell them that it exists. You mentioned a bit about how you understand if it's actually, let's call a product market fit, if you have product market fit with these people that you ask them if they're going to leave you a 5-star review for example. I guess what do you consider this is good, I got one more person that's really happy with this? What tells you it's got product market fit with a person? If I were thinking about how I will do this, pick a problem to solve, first of all, I have to know who I'm solving the problem for. And in some indication and I want to validate that this is actually a problem you do have. And I'm looking for a certain type of person. These early adopters in our world are broken up to technologists and evangelists. Technologists could be, "I love the new iPhone 16 is coming out and it's going to have five cameras and I write an article in some tech review board. Super fast, super sleek, all good design." You just love new technology. You always jump on new technology. And evangelist could be someone that says, "Oh my, I look great with the iPhone 15, it has three cameras. I will look phenomenal with the iPhone 16, so I'm going to go stand in line at the Apple Store for three hours or overnight because I just can't wait to get my hands on the Apple 16. " They may feel a little irrational, but those are the kind of people you're looking for, people that believe they have a problem. So it's like you will try any steakhouse, in my example. You're just like, "I love steak. I don't care if there are reviews or not. I'll try it." And what I'm trying to do here is I'm saying, okay, Lenny loves steak, he wants to try a steakhouse. And I'm good to say, "Lenny, I'm trying to build the best steakhouse here. If I create a menu that you absolutely love, are you willing to tell people about it?" That could be a video testimonial, write a review, stuff like that. And it's okay Lenny, if you don't love the first iteration of it and stuff like that, I want to hear your feedback. I want you to work with me in ensuring that I build the best steakhouse here. And that's kind of the idea. So I'm going to work with 25 people that look like you and I'm going to keep tweaking, in this sense iterating on the product and the menu until Lenny's like, "My goodness, this is the best steakhouse in the world." It is like I'm just going to write about it and when I get 25 people that have all, it's not the steakhouse, they love it enough. Because this is where you really get the shift in value. Because if I say, "Lenny, go write me a review, a five-star review." You're like, "I don't know if I feel comfortable about." You say, "Why not?" You see, I'm really going to get deeper feedback because people will say or do anything just to avoid hurting our feelings or for us to get out of their face. So they'll be like, "Yeah, yeah, yeah, I'll give you a five-star review." But when I say do it, you're like, "Well, I have this hesitation." Why? That's really where great discovery comes. But it's hard to in a silo. You have to be immersed with the person that has the problem. So product market fit is when you iterate it in this discovery, you've discovered and delivered something so meaningful that these customers that are your target customers, are willing to put their reputation on the line and be a reference. That's my indication. I imagine though, Christian, so charismatic, comes to me and says, "Hey Lenny, would you leave me a five star review for this product. I'm working on this, I'm trying to figure out if people want it." I would be like, "Yeah, of course. I'll leave you a five-star review." What do you do to kind of avoid that, just like I just want to be nice, like I don't care, I'll leave a five-star review.…

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