Carilu Dietrich: preference

Transcript context

…I just had a conversation with the founder of Retool for this series that I'm working on, and he basically found the same thing you found where they thought it could be a product led experience where you're building internal tools using their product, but it turned out nobody really understood how to do it themselves and it took a lot of handholding to make it work. So they became sales led from the beginning, even though it feels like a tool that has a lot of potential to be product led and self-service. I think the other hybrid I'm starting to see is people who turn their SDR, sales development reps, into sales engineers, researchers. So instead of having a salesperson who's like, "Would you like to have a meeting with another salesperson? " The first touch for customers that are maybe kicking the tires or trying a product led growth is a person who can help guide them on the path. And I like this hybrid nature because basically it extends product led growth, but helps people in this case where you're talking, where the product itself isn't so intuitive that you can get all the way to the buy itself. It also sounds more fun to talk to a sales engineer than a salesperson.…

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