Matthew Dicks: belief

Transcript context

…I'm even more excited to have you on. The way I found out about you is a previous guest mentioned your book as a book that really transformed the way they think about storytelling and even marketing. And I completely agree. It's the most tactical, practical, also just entertaining book on just how to tell better stories. And when I was reading, I was just like, "Hey, what if I reach out to the author of this book and see if he'd come on?" And here we are. I'm thrilled to be here, and I appreciate what you had to say. I tried to make my book as actionable as possible. I think the only reason I'm successful in what I do is that I've been a teacher for 25 years and I'm a storyteller. So the two of those things come together pretty well for me. Okay, so I thought it'd be fun to start with maybe the most mind-expanding takeaway I got from this book, is this idea that all good stories are rooted in this five second moment of someone's life. Can you just talk about this insight and maybe share an example or two to make this real?…

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