Noam Lovinsky: recommendation

Transcript context

…Very difficult to change people's expectations and behavior. This could be its own podcast episode, just changing marketplaces into an instant experience. I wanted to circle back real quick to the first lesson you had there, which is adding new channels. I think this is a really interesting takeaway here. So essentially Thumbtack was reliant on SEO. Google slash the sword, as you described, started changing things so traffic stopped coming. I think a cool lesson here is just if you're reliant on one growth channel, which I think most companies actually are, I think most companies have one main driver, I think a lesson here is potentially before things start to fall apart, especially if you're SEO-driven, start to explore more practically paid referrals. Totally. I mean I think maybe it's, again, it's kind of living through that. Now, anytime I look at a product or look at a team, it's one of the first things that perks up the paranoia of just like, "Oh no. You don't want to be in that situation. Let's figure out now how you start to diversify because you just never know, like you say, when one of those might dry up. " Imagine a place where you can find all your potential customers and get your message in front of them in a cost-efficient way. If you're a B2B business, that place exists, and it's called LinkedIn. LinkedIn ads allows you to build the right relationships, drive results, and reach your customers in a respectful environment. Two of my portfolio companies, Webflow and Census, are LinkedIn success stories. Census had a 10X increase in pipeline with a LinkedIn startup team. For Webflow, after ramping up on LinkedIn in Q4, they had the highest marketing source revenue quarter to date. With LinkedIn ads, you'll have direct access to and can build relationships with decision makers including 950 million members, 180 million senior execs, and over 10 million C-level executives. You'll be able to drive results with targeting and measurement tools built specifically for B2B. In tech, LinkedIn generated 2 to 5X higher return on ad spend than any other social media platforms. Audiences on LinkedIn have two times the buying power of the average web audience, and you'll work with a partner who respects the B2B world you operate in. Make B2B marketing everything it can be and get $100 credit on your next campaign. Just go to linkedin.com/podlenny to claim your credit. That's linkedin.com/podlenny. Terms and conditions apply. Is there anything else from your time at Thumbtack that stands out as an interesting lesson or takeaway that you bring with you to the work you do now?…

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