Walter Isaacson: belief

Transcript context

…We should also say that underneath of that, there was a running desire to, or a consideration to perhaps start a new company to build a social media company from scratch. Well, Kimball wanted to do that, and Kimball here at a wonderful restaurant in Austin at lunch is like, Hey, why are you buying Twitter? Let’s start one from scratch and do it on the blockchain. Now, it took them a while and you can argue it one way or the other. Now, it took him a while and you can argue it one way or the other, to come to the conclusion that the blockchain was not fast enough in responsive time enough to be able to handle a billion tweets in a day or so. He gets mad when they keep trying to get them to talk to Sam Bankman-Fried, who’s trying to say, “I’ll invest, but we have to do it on the blockchain. ” Kimball is still in favor of starting a new one and doing it on blockchain-based. In retrospect, I think starting a new media company would’ve been better. He wouldn’t have had the baggage or the legacy that he’s breaking now in breaking the way Twitter had been. But it’s hard to have hundreds of millions of true users, not just trolls, and start from scratch as others have found. There’s Mastodon and Blue Sky and Threads. Threads even had a base, so it would’ve been hard. Yeah, and to do that in the way he did requires another part that you write about with the Three Musketeers and the whole engineering, the firing and the bringing in the engineers to try to go hardcore, so there’s a lot of interesting questions to ask there. But high level, can you just comment about that part of the saga, which is, bringing in the engineers and seeing what can we do here?…

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