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Elena Verna: evaluation

23 Apr 2023 Lenny's Podcast The ultimate guide to product-led sales | Elena Verna

“" I think we all in tech, and I specifically point a finger at my industry in B2B industry, just got a little bit complacent with revenue ownership from product side.”

— Elena Verna

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Speaker
Elena Verna
Attribution
Verified speaker
Claim type
evaluation
Recorded
23 Apr 2023
Publisher
Lenny's Podcast

Transcript context

…This is another hilarious meme that you shared on your LinkedIn, so another reminder, go check out Elena's LinkedIn with this hilarious meme of product teams being presented, "Hey, you're going to own some revenue targets." They're like, "Oh no." Yeah, exactly. It's actually super interesting because a lot of growth leaders shy away from revenue targets. Acquisition target, sure. Retention target, engagement target, sure, but monetary target, "Oh no. How can I possibly own a revenue target? " I think we all in tech, and I specifically point a finger at my industry in B2B industry, just got a little bit complacent with revenue ownership from product side. I do think it's catastrophic for us in the long term if we don't fix it. I love it. I want to do a whole podcast on your meme strategy and your parodies that you put out, but we'll stay on track here. In terms of the revenue target, what is that goal like? Is it just in this quarter X million dollars of revenue? Is it a growth rate from quarter over quarter? How do you find people actually define that revenue target?…

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