Lenny Rachitsky: belief

Transcript context

…Yeah, Cassandra is the... Oh my God, she's got like 25 books on the New York Times Bestseller list for teen fiction now. She started writing when she was 12 or 13. She had a talent for it. She's told me about the tension that you have to create and she writes novels and that it's not interesting unless there's... Well, we started talking about this when she was young, she was 14, and she asked me about, what is romance? I said, "Well, romance is a barrier. Romance is where there's a difficulty back to a couple, and there's some kind of..." She said, "Oh, like he's rich and she's poor?" I said, "Yeah, like that." "Or he comes from the north side of town and she comes from the south." And I said, "Like that, yes." And she said, "Oh, like he's a vampire and she's not?" Okay, so she has alerted me and taught me about ways of creating that kind of tension in writing. It doesn't work as much in business writing as I'd like, but I try to create this sense of it's good strategy, bad strategy. It's a sense of there's a tension between the right way and a wrong way, or if not a right and wrong way, at least there's a tension between, should we go left or should we go right? It makes it interesting, otherwise it doesn't catch people's emotional court. Amazing. Richard, thank you so much for being here. I think we're going to help a lot more people face bigger challenges and face them head-on and put together their action agendas and overcome this crux. Thank you so much for being here. Two final questions, where can folks find you if they ever want to try to reach out or learn more about the work you're doing these days? And then how can listeners be useful to you? I have a little website called thecruxbook.com that has information about me and about the books, so there. Don't write to me at UCLA. I don't pay attention to the UCLA website anymore, but if you go to thecruxbook.com, there's some email addresses where I can be reached. My little company's called General Imagination. It's like General Motors, but a lot smaller. It's just me, and you can reach me at richard@generalimagination.com. You can help me out... Oh, tell me stories. Tell me stories about your experiences, trying to create strategies, particularly inside organizations. How's it worked for you trying to get something done inside organizations? I'm happy to add more stories to my repertoire. Oh, and hire me.…

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