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Published · transcript-backed

Lenny Rachitsky: belief

7 Sept 2023 Lenny's Podcast An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

“I think we're going to spur a lot of companies building these teams with this conversation.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
belief
Recorded
7 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…ull-time job either. He also is connected to the products. Because he's this special person who was a designer, was a [inaudible 01:10:40] user of the product, and then talks to hundreds of customers. So, he has the best way of synthesizing product feedback, and then bringing it back to the product team because he has all of that context. So, I think that that role is just so special, and it's something that we've actually chosen to scale because it's just so valuable. In the same way it's valuable for marketing, it's valuable for sales. I think we're going to spur a lot of companies building these teams with this conversation. I can't speak highly enough about it. Marketing, we think about it, as we're scaling this role, we're marketing product and sales. That's where these people come in. And I think when you have a technical IC audience, I don't see how else you could build any credibility or get anywhere with people if you don't have someone who deeply understands it, integrated in marketing and in sales.…

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