Zoelle Egner: belief

Transcript context

…Maybe Datadog? Yeah, Datadog has done a pretty good job of that. I think where I get excited is when the companies do this in a way that feels less self-serving, or less obviously self-serving. And that means that sometimes you have to be willing to invest in things that will not have super obviously immediate ROI for you, but they will for the community, and for building the community. Oh, actually one really good example, I think Notion has actually done a pretty good job of this. People are really, really invested in the templates that they create, because it feels like you're not pushing Notion, you're pushing the beautiful creation that you have to solve a problem. I think they've done a really nice job on that process, and several of their competitors, I think have done a pretty decent job as well, but they certainly come to mind. Thinking of templates, I know Airtable, known for templates, and you've mentioned this being a big part of the success, and I imagine a lot of companies now are just creating templates left, because they imagine that's the core, what helped a lot of these companies, Notion being an example. What is your take on the power and importance of templates for software?…

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