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Lenny Rachitsky: belief

16 Oct 2025 Lenny's Podcast Figma’s CEO: Why AI makes design, craft, and quality the new moat for startups | Dylan Field

“I asked it to just clone Figma at the app and it's very good. I'm going to launch a competitor I think later today.”

— Lenny Rachitsky

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Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
belief
Recorded
16 Oct 2025
Publisher
Lenny's Podcast

Transcript context

…Yeah, how do you put it in a prompt and really easily get your idea onto a prototype that you can actually share and use with your team, and how do you go also to working application that you can ship, put on the web, or use internally to speed up your workflows? The ways that people have both up-level craft on the side of design by exploring more dynamic prototyping, but also how they've been able to create prototypes when normally they wouldn't otherwise. In the case of, for example, product. It has been really interesting. At least in our team, but also in the many of our customers that we're visiting and talking with, it really changes the process once you have the ability to explore this option space in a bigger way. PMs are no longer saying to the designer, "Hey, can you draw this thing out for me?" That frees up designer time to go explore more deeply the stuff they need to go into, and it allows anyone to add to that first conversation of, where should we go, and look further and wider and broader at the option space. Yeah, I think it's something that is a top priority for us and it's also something that we're rapidly improving. Yesterday we launched a feature. Once you take a screen from Figma Make, bring it into Figma Design, because sometimes the right thing to do is to prompt your way with iteration. Sometimes you just want to get in the details and actually tweak things and you need to do it by hand to get exactly what you want. Then, you got to bring that context right back into Figma Make. Making that round trip happen, incredibly important. So much more we're going to do in the interoperability standpoint to make it so that you can go further, iterate faster. Because the Make is really just a starting point when you have an AI output. Usually, that's not where you end up. Okay, cool. I definitely want to talk about that, but I'll just share. I was playing with Figma Make the past week. I asked it to just clone Figma at the app and it's very good. I'm going to launch a competitor I think later today. Oh, man.…

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