Hila Qu: belief

Transcript context

…And the main difference between these two. One is dedicated, "We are going to dedicate full-time people to helping us grow." Like I say we talked about earlier, let's say they're going to focus on activation and that's their whole job. Versus tiger team is basically they're borrowing resources from other teams and this is kind of a side project for them. Yeah. A little bit, for a period of time. So it's temporary. It's kind of they almost to want to get into... I would say usually the cross-functional team, the tiger team, is a little bit prior to a full commitment. They're pretty much committed, but they still want to try this out and get a final conviction, and then they begin to dedicate resources. And you ask about how do they evolve from there. Before we actually get there, maybe one more quick question. Which would you recommend? I imagine you'd recommend a dedicated team, if you can do that.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.