Lenny Rachitsky: evaluation

Transcript context

…Yeah, that's what I've found is tactical, oftentimes more contrarian on Twitter. And also I would say technical too. People really like to know, again, going back to getting into the weeds, is this something I feel like I could replicate? And I'm not going to give you ... There's no credibility if you just give a blanket statement or something that feels generic. I really need to know, if you could show me the metrics, even better. I feel like that ... Versus LinkedIn, it's oftentimes more even just either more aspirational or aspirational or a topic or a theme that just feels relevant at that point in time. And you can just kind of make more of a broader statement. It doesn't need to be as tactical. It's more like inspirational, is like, "Oh, okay, now I need to go and learn a little bit more about pricing and packaging," for instance. And that could be the sort of spark that somebody needs. And you don't need to spell it completely out. Part of it's also that on LinkedIn you can't really do threads. And so doing a super long form post isn't as practical. Maybe that changes in the future, where maybe the tactical pieces, that element might actually change. And last piece is you said you just block off time. Is there a specific time of the week you do this? How do you actually ... Because everyone's like, "Oh sure, I'll block off time. And then, I don't know, okay, but I actually got to do all this other stuff so I'm not going to use it this time or maybe next week. " For me, it's usually two times of the day, very first thing in the morning and last thing at night. And partly it's because of kids. It's almost like I need time where there's just zero distraction and there's no noise in the house, and so I can actually think. And then I think in the mornings it's about where are you finding inspiration, what are topics you're energized by? And then I think at night it's about reflection. What are the things you actually went through that day? You can almost pull up your calendar and be like, "Okay, I talked to X, Y and Z people. And was there anything from those conversations that might be relevant?" That's where I write some of those things. It's more of a recap of actually what happened.…

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