Christina Wodtke: recommendation

Transcript context

…Right. So, anytime you can get strong retention signals, I think those are good signals to get. So, that comes out of qualitative research. There's nothing better. So, if you don't have a qualitative researcher on your team, I think you should get one. You need somebody who knows how to separate what people say and what they do, and what the truth is in that. And then use that to apply to your strategic decisions, so that happy users sell your product for you, right? Happy users stay with your product. Happy users are willing to type an email telling you when you're messing up. I mean, you want committed users. They're just so important. One final question around the actual OKR document. What do you find are the most one or two common mistakes people make when writing out the objective or the key result in deciding on what to go with?…

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