Speaker unverified: belief

Transcript context

…This is what's so fascinating. This unlocks so much. On the one hand, for a consumer product, that's a lot of money. On the other hand, there's no other way you're going to get access to this, and is the value of learning that worth $400? Well, it's up to an individual person. You have thousands of people that have done it, 20,000, 30,000 people on a waitlist. It turns out, there's a large population of people out there that are willing to do this, right? Yes, thus far we've had about 7,000 people go through the beta program. We actually have about 105,000 people on the waitlist right now trying to get in. Again, we're in beta mode. We're really putting no effort into marketing. We're doing a lot of educational effort. Podcasts and our content platform are a prime driver of attention. The company is currently designed, we have our product effort, our content effort, and our research effort. One of the core issues we’re facing is that metabolism, as a word, is not common. Nobody is thinking about metabolism let alone metabolic fitness. We need to inform the world that this is something you should care about. To do that, we can't rely on osmosis from product experience, especially if we're an invitation-only mode right now. The education effort is to build a world-class content platform that helps people understand what it means to be metabolically fit and why that matters. Your brain, your body, all the cells, and all of the tissues in you need the energy to survive and to function. If your energetic production systems are failing, you cannot experience mental health, you cannot experience physical health. It's truly the situation where metabolic fitness underlies physical fitness, it underlies mental fitness. We talk about the other two, but we don't talk about the foundation. The content effort is in and of itself intended to be the leading source of education about why you should care about metabolism. Our research effort is then going to pair with our direct consumer product to look deeper into mechanisms, into efficacy, into effectiveness. We'll take the large data sets, the trends from those from our direct consumer group. We’ll take the research findings, and looking ahead in the roadmap, combine that information about how people who don't yet have a metabolic condition to concern themselves with are still improving the markers of long-term risk through just simple behavior change in their daily lifestyle. That I think is how we get to the point where, eventually, the consumer product is covered for insurance, self-insured employee programs, et cetera. It's sort of working backward. You think you can get to a point where payers, not consumers, will also be paying for Levels?…

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