Doug DeMuro: belief

Transcript context

…Since 1962, yeah. Pretty immediately, this car is a big hit. 1962 is when they start working on it. They first start selling it in 1964. They sunset the 356 in 1965, so 1966 is the first year that's fully 911 for Porsche production. They sell almost 13,000 cars in 1966, which that's 10–12 years ago, they only sold a thousand total. They're now 13X in 10 years. That number of almost 13,000 911s they sold was 15% more than their best year with only the 356s. Doug, how would you characterize? What makes the 911 so special? It's important to keep in mind, at the time, you didn't know. It was just like this thing, this sports car they had come up with. Again, there were a lot of sports cars, and it was whatever. But of course, what has ended up happening is that this car has become symbolic of the sports car. I think a lot of people, if you were to mention a sports car, they would say the 911. It just has become the car. Like you say, it was clear very early on that they had something special in this great combination of reliability, comfort, practicality, just like the 356 had been but just better. To my thinking, the flat-six boxer engine, which was a great engine that Ferdinand Piech designed to go in this first 911, there's something cool and unique to it. Like we've been talking about the difference between Porsches and other cars here, this is a performance engine, but it's a six, and it's rear-mounted.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.