Alessio Fanelli: belief

Transcript context

…Yeah, actually, more than half of the usage is that expert mode. And people really like to get into it and start tweaking things and adding things and playing with words or line breaks or different ad lib. And people really love it. It's really fun. So, I think, you know, there's kind of two modes that you can access now. One is that single box where you kind of just describe something and then the other is the expert mode. And those kind of fit nicely into two use cases. The first use case is what we call nice shit posting. And it's basically like something funny happened and I'm just going to very quickly make a song about it. And the example I'll usually give is like, I walk into Starbucks with one of my co-founders. He gives his name Martin, his coffee comes out with the name Margoo, and I can in five seconds make a song about this and it has immortalized it. And that Margoo song is stuck in all of our heads now. And it's like funny and light and there's levity that you've brought to that moment. And the other is that you got just sucked into, I need, there's this song that's in my head and I need to get it out and I'm going to keep tweaking it and listening and having ideas and tweaking it until I get the song that I want. Those are very different use cases, but I think ultimately there's so much in between these two things that it's just totally untapped how people want to experience the joys of making music. Because those two experiences are both really joyful in their own special ways. And so, we are quite certain that there's a lot in the middle there. And then I think the last thing I'll say there that's really interesting is in both of those use cases, the sharing dynamics around music are like really interesting and totally unexplored. And I think an interesting comparison would be images. Like we've probably all in the last 24 hours taken a picture and texted it to somebody. And most people are not routinely making a little song and texting it to somebody. But when you start to make that more accessible to people, they are going to share music in much smaller groups, maybe even not in all, but like with one person or three people or five people. And those dynamics are so interesting. And just I think we have ideas of where that goes. But it's about kind of spreading joy into these like little, you know, microcosms of humanity that people really love it. So, I know I made you guys a little Valentine song, right? Like, that's not something that happens now because it's hard to make songs for people. Right. Well, we'll put that in the in the audio in here, but also tweeted it out if people want to look it up. How do you think about the pro market, so to speak? Because I think lowering the barrier to some of these things is great. And I think when the iPad came out, music production was one of the areas that people thought, OK, now you can have this like, you know, board that you can bring with you. And Madlib actually produced this whole album with him and Freddie Gibbs produced the whole thing on an iPad. He never used a computer. How do you see like these models playing into like professional music generation? I guess that's also a funny word is like, what's professional music? It's like it's all music. If it's good, it becomes professional. If it's good. Right.…

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