Lenny Rachitsky: preference

Transcript context

…To take a step back though, I think if anything, taste is going to become a distinguishing factor in the age of AI because there's going to be so much drivel that is generated by AI, can be generated by AI, that power is at anyone's fingertips. But truly, the companies that are going to distinguish themselves are the ones that show their craft. That they show their true understanding of the product, the true understanding of their customer, and connect the two in meaningful ways. If they can use AI to augment their efforts to make that happen, that's better than them subsuming their efforts. So to build taste, there's plenty of past episodes that you yourself have recorded that get into building that work. But to me, that is going to be a real differentiator for not only great marketers but great companies to stand out in the field. There's a concept that I love that recently I learned from Guillermo at Vercel. He calls it exposure hours. That's when I asked him how to build taste, and that's kind of a value they have at their company is just increase your exposure hours to great stuff, because that is how you build taste. I love that. It's such a simple actionable thing you can do. Yeah.…

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