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Zoelle Egner: evaluation

29 Jan 2023 Lenny's Podcast Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

“" I know it is important that it's on the phone and not a survey because you get way more instinct from unstructured conversation than you're going to get from sending them three things in a Google survey.”

— Zoelle Egner

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Speaker
Zoelle Egner
Attribution
Verified speaker
Claim type
evaluation
Recorded
29 Jan 2023
Publisher
Lenny's Podcast

Transcript context

…How to find a customer, how to set it up consistently? Totally. The simplest way to do this is to write a template email for yourself that you can send out very easily, that essentially says like, "Hey, thank you so much for using the product. I would really love to hear about your experience so far and get your feedback. Do you have 10 minutes to talk on the phone? " I know it is important that it's on the phone and not a survey because you get way more instinct from unstructured conversation than you're going to get from sending them three things in a Google survey. Set it up, come up with a hypothesis of the type of person that you want to talk to and then run a query against your database, find someone and send three of those emails a week. And it's not exciting, but you can automate most of it and it will be helpful. None of this stuff has to be complicated. You just got to have a system. Great advice. With that, we've reached our very exciting lightning round.…

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