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Published · transcript-backed

Craig Jones: prediction

14 Aug 2024 Lex Fridman Podcast #439 – Craig Jones: Jiu Jitsu, $2 Million Prize, CJI, ADCC, Ukraine & Trolling

“I think in MMA things would be a lot easier for the promoter because you’re not talking directly to the athlete.”

— Craig Jones

Source trail

Everything needed to verify it.

Speaker
Craig Jones
Attribution
Verified speaker
Claim type
prediction
Recorded
14 Aug 2024
Publisher
Lex Fridman Podcast

Transcript context

…Yeah. That was quite difficult. And then, communicating with the athletes. That’s basically my responsibility is securing these guys, getting these guys to commit to things. It’s very difficult. There’s a reason a few athletes in every sport really stand out and it’s kind of professionalism and kind of the way they market themselves. And I think those two things do go hand in hand. So, we’re in a sport… Isn’t that funny? Where a lot of these guys do have managers. I think in MMA things would be a lot easier for the promoter because you’re not talking directly to the athlete. You’re talking to a guy who might, who’s obviously taking a cut, but like, peace, there’s a middleman. So, in a situation where you’re talking directly to the athlete, can be very difficult, can be very annoying, can be very hard to reach these guys. They can be very non-committal. That for me has been one of the biggest challenges. The guys that I speak to that are like, “I’m in.” And then, they’re like, “I’m out. I’m in,” like navigating this area. One other aspect is because we did this basically from idea to event will be less than three months, three and a half months. So, it’s like we’re having to do so much in such a short period of time. Little things like, of the show and money we’ve given them. They’re expected to basically secure their own flight and hotel to the event with cutting down on staff because that would be one of the… If I had to coordinate, getting these guys flights, I would just jump off a building. It’s hard enough to get them to agree to the event, let alone coordinate, “Hey, what date do you want to come in?” It’s like herding cats. So, really just the interpersonal stuff’s been difficult. Obviously, going up against ADCC, the legacy event has been pretty difficult as well. Well-established, huge history. They’ve been selling tickets for two years. Everyone’s known it’s been coming for two years. That thing was largely sold out before we even announced the event. So, we’re going head-to-head with this event. So, from a ticket sales perspective, very difficult. What’s been Reddit question? What’s been the most surprising people who turned down on your invite?…

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