Claire Hughes Johnson: belief

Transcript context

…What have you found works for just keeping people informed on what's happening across the company and- Having really smart communication practices is something that I think a lot of companies don't invest in early, and it's partly because it feels like extraneous, but it's a lot of time. If you're going to communicate well, you have to invest in your intranet site and what's on it. Ideally, everyone logs in and sees information on the homepage of your company internally. Do you have a newsletter? Do you have founders do like a message or a quick video, whether that's on Slack or email. There's a lot of smart tools. You can learn a lot from social media in some ways, but you actually need a strategy for it, and you need a set of people who help make sure it happens so that again, it creates stability and cadence. And if I want to find information about X, this is where I go. And I think there's also that if you do it well, it can replicate down to teams, which is, oh, we have our weekly snippet stock that everybody can see the important news or whatever it is. But you need to create those things because they'll start to spring up, but then you'll have a million of them, and you won't be able to point people to the core messages. But it is not a thing to be taken lightly. And I think having someone who really not focuses on internal marketing, I'm talking about just good, "Here's what's important. Here's what you need to know." Sales teams actually do this really well, because they have to, because they have to keep the sellers up to date on the product and up to date on how to pitch it. And so it actually is worth talking to smart sort of sales leaders who've scaled and saying, what do you do that keeps everyone on the same page As you're talking, I realized [inaudible 01:15:49], who we mentioned a couple times, she left Retool, and she's working at a startup that has trying to solve this problem, I think it's called. It…

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