Evidence receipt / preference
Published · transcript-backedElena Verna: preference
18 Dec 2025 Lenny's Podcast The new AI growth playbook for 2026: How Lovable hit $200M ARR in one year | Elena Verna (Head of Growth)
“I love this move, because I hate nothing more than going to software that is just so painful to use that I lose some brain cells as I'm interacting with it, versus software that I feel I get energy out of.”
Source trail
Everything needed to verify it.
- Speaker
- Elena Verna
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 18 Dec 2025
- Publisher
- Lenny's Podcast
Transcript context
…Yeah, so I think that's a really important point to highlight. The reason Lovable is growing so fast is it is a product people love. You've made something people want. And the word of mouth spreads, because it's something that blows people's socks off as you said. So it feels like that's the first thing you got to get right. Yes. Well, the first thing you have to get right is you have to be at the right place at the right time and you have to be in fast moving waters. Let's not discount how fast this category is exploding on its own. So this cannot happen in every single category that you're starting to build a product. But the way to stand out in the super crowded category is to create experiences that speak to people. That I think is something that a lot of people deprioritize, because they still prioritize functionality over humanity within software. And I think that we're actually moving to the new era of software that needs to feel human, that people want to interact with, not just utility of it. Because cost of software is coming down so much to develop that we now can actually invest into emotional feel of that software, as opposed to only just focus on creating the utility out of it. So to me, it's a... I love this move, because I hate nothing more than going to software that is just so painful to use that I lose some brain cells as I'm interacting with it, versus software that I feel I get energy out of. And for Lovable for me, I cannot wait on some of the projects that I have to go and vibe code myself. That's the highlight of my day. I bring in my daughter and I'm like, "Let's go do this." Like, "What do you think that needs to be done?" Because I just get so much energy out of doing it. And that is the feeling you cannot create by looking at it as a utility problem. The way I think about it, the way what you're describing is it's almost table stakes have increased, and now it's so easy to build. Now the big differentiator is experience, design, delight.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.