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Published · transcript-backed

Yuriy Timen: belief

1 Sept 2022 Lenny's Podcast How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)

“I think later stage companies like maybe Series B beyond, I think you can still probably get to 20 to 30% lift at activations.”

— Yuriy Timen

Source trail

Everything needed to verify it.

Speaker
Yuriy Timen
Attribution
Verified speaker
Claim type
belief
Recorded
1 Sept 2022
Publisher
Lenny's Podcast

Transcript context

…Awesome. That's what I was expecting to hear, to give folks some context. What's kind of an order magnitude that you've seen improvement on onboarding and maybe impact on a company improving onboarding. Earlier stage companies where still haven't really approached the local maximal, but you haven't experimented with a ton of things. I mean, you can two to four X activation rates easily through onboarding. I think later stage companies like maybe Series B beyond, I think you can still probably get to 20 to 30% lift at activations. It depends on how many low hanging fruit are left to tackle. That makes sense. Yeah. Till the onboarding, there's always money in the onboarding banana stand. On that kind of same idea, do you have a general feeling of investments in this stuff often pays off and helps you grow and is often higher ROI and investments in bucket B are rarely successful. What would those two buckets be?…

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