Ethan Evans: preference

Transcript context

…And then just along the lines of working your way out of the hole, is essentially what you did just succeed for two years and do great, and that was the key there? No, I think I did have to learn. I've always been sort of an operational cowboy, meaning I like to go fast and loose. I prioritize speed, and I really had to step back and say, "Okay, Amazon at this level and scale doesn't like that." So I've taught myself a new phrase which was fear the New York Times headline. Be aware that if Amazon is down, it goes up on every news website immediately. And so if Amazon has some kind of mistake, it's on Wall Street Journal and CNN. And so as a leader, I had to think, is what I'm doing going to generate a New York Times headline? Because if it is, I'd better be really careful. And that's what I taught myself is you can't be paralyzed, but I taught my whole team, we don't want to be in the New York Times for the wrong thing. And that was the lesson Along the lines of lessons, last question here, what's something that you took away from the way you approached it that you should have changed or should have done differently, that you've done differently since? Obviously don't... You mentioned this idea of don't promise a date that you're not that certain you're going to hit. I guess is there anything along those lines?…

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