Speaker unverified: belief

Transcript context

…arties serve all the way through the spectrum, how do we communicate who we are? Because this is something that extends a lot beyond just users and platforms, all of our partnerships. It’s everything. Then the other thing is how do we establish our brand in such a way that if we do eventually go down more of just the direct marketing route, it's going to mean something to people, and that people will be compelled by it rather than just saying, oh, whatever. Another scammy crypto marketing thing. I'm going to ignore that. I think that is the more general vision behind the partnerships that we're doing. It feels like for crypto, so much of the battle globally is just the question of trust. Especially maybe coming into the US market as a late mover, I think, you guys have been incredibly savvy about building that trust by aligning yourselves with entities that are part of people's lives in really meaningful ways, and that they have long-standing emotional connections too. That's the hope.…

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