Ethan Smith: evaluation

Transcript context

…Unfortunately, the dashboard I have doesn't give me great peripheral traffic optimization. When do you think I probably saw it? Companies that we work with started in January and it started, one, because of more adoption, but two is because the answers became a bit more clickable. You have maps, you have shopping carousels, you have clickable cards. So I think the clickability of the answer is increased, and then the adoption increased and that was around January. Okay. I want to come back to this question of, "Is this good that ChatGPT is sucking all my content and giving people answers, and then sending me some percentage of that?" But let's not get into that yet. I want to talk about just what kind of impact you can have on having your stuff show up in ChatGPT. So I had the head of ChatGPT, Nick Turley, on the podcast recently. I asked him, "What do you think of all this stuff, AEO, GEO?" He's like, "Don't worry about any of that. Just write awesome stuff, great quality content. It'll figure it out. It'll find the best stuff." I imagine you very much disagree. I imagine you have seen real impact getting your stuff proactively into these answer engines. Talk about just the kind of impact you've seen and just your reaction to that?…

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