Jason Shah: belief

Transcript context

…You can't use great. I mean, if great is one of your favorite words, maybe you could stretch it, but I think if you were in a room with your peers at Amazon, they might put some red pen through any greats that are used there. So, I found that really helpful, and it also helps force out of this box that product managers, product leaders tend to get into of thinking that they are always the customer and being a little sort of intellectually lazy, where I'm like, "Yeah, I would like Prime, so let me write the quote for what I would like," but maybe I'm only a small segment within our total customer addressable market. So, anyhow, there's a customer quote, then there's one leadership quote similarly that this achieves a complimentary goal, like how does this fit into our strategy in a way that you would express to the public but is still true to what the internal sensitivities and mechanisms would be. And then a call to action towards the end, and not just download here, but this will be available to customers next month. They can go access these portals within these Whole Food stores at this state. It again forces clarity of thought with respect to not only the rollout plan, but taking a step back. When you read it, do you feel like you would actually want this product? Would you use it? So, I found that really helpful as a structure. Can you just summarize those again real quick?…

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